Make your brand memorable

Blog

Using the 80/20 rule for more effective social media marketing

If you don’t handle it right, “social media marketing” is almost an oxymoron. After all, “marketing” is about exposing people to a product you hope they will buy. “Social media” is supposed to be, well, social.

continue reading

How to create effective content (you don’t hate to make)

Marketing is hard when you hate making content. It can also be hard when you love making content. Whether it’s a joy or a chore, if your content isn’t attracting the right attention, it’s not doing its job. There’s a formula to figure out if a piece will be worth the effort.

continue reading

Brand Voice Matters. Here’s How to Make Yours Great

Posted on: Posted on Posted in: Categories branding

A lot of small businesses are running around out there with multiple personalities. Or no personality at all. In marketing, a business’s personality is known as its brand voice. Done right, brand voice tells audiences everything they need to know. It establishes the company in customers’ minds as a friend or expert they want to

continue reading

Marvel Makes Better Movies Than DC. Here’s What Marketers Can Learn From That

Posted on: Posted on Posted in: Categories branding

As superhero film geeks (myself included) psych up for the Christmas Day release of “Wonder Woman: 1984,” I had to ponder once again why the comic empire that owns my favorite superhero characters – Wonder Woman, Batman, Superman – does not make my favorite superhero movies. The last decade has been something of a golden

continue reading