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Posts in Category: strategy and planning

Competitive Marketing Analysis: Stand Out By Saying What No One Else Talks About

For your company to get noticed by potential buyers, you have to play up what makes you unique. But unless you listen to what competitors say, you risk trying to pass off the same old thing as your point of differentiation. Imagine getting quotes on windows for your house. You have a stack of manufacturer

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Content Marketing, Simplified: The Brand Story Podcast

In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.

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Is ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)

It’s been more than a decade since Simon Sinek inspired us all to “start with why.” Today, those three words are the cornerstone of many a marketing mantra. The question is – should they be? “Start with why” is a great tagline. It’s short, catchy, and broad enough to apply to far more scenarios than

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The Small Team’s Guide to Making an Actually Useful Content Plan

This is a long one; estimated read time is around 13 minutes. If you’d like to save it to read later, you can download it as a PDF. Content strategy might be the most widely misunderstood concept in marketing. In a lot of small businesses, it looks something like this: Post 1 blog per month

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