Compounding Interest (In Marketing Content)
A few weeks ago, my son happened to be running errands with me when I had to stop by my financial advisor’s office. As I signed documents and they chatted, my son mentioned he’d just graduated from high school. My advisor’s eyes lit up. He saw a chance to tell a fresh, young audience about
continue readingRepurposing Content? Try Repurposing Concepts
“Repurpose your content.” Like “follow your dreams” and “invest in the stock market,” it’s one of those things that lots of people tell you to do. But hardly anyone tells you how to do it. And some of the advice you have gotten on “how” is probably not great. “Break up your video into short
continue readingRepurpose Concepts, Not Content [VIDEO]
View the largely extemporaneous talk I presented to the On Purpose Woman Global Community on how to repurpose content so you get more value out of each idea.
continue readingCompetitive Marketing Analysis: Stand Out By Saying What No One Else Talks About
For your company to get noticed by potential buyers, you have to play up what makes you unique. But unless you listen to what competitors say, you risk trying to pass off the same old thing as your point of differentiation. Imagine getting quotes on windows for your house. You have a stack of manufacturer
continue readingContent Marketing, Simplified: The Brand Story [VIDEO]
![Content Marketing, Simplified: The Brand Story [VIDEO]](https://danaherra.com/wp-content/uploads/2020/11/tools-1200x563.jpg)
In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.
continue readingIs ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)
It’s been more than a decade since Simon Sinek inspired us all to “start with why.” Today, those three words are the cornerstone of many a marketing mantra. The question is – should they be? “Start with why” is a great tagline. It’s short, catchy, and broad enough to apply to far more scenarios than
continue readingThe Small Team’s Guide to Making an Actually Useful Content Plan
This is a long one; estimated read time is around 13 minutes. If you’d like to save it to read later, you can download it as a PDF. Content strategy might be the most widely misunderstood concept in marketing. In a lot of small businesses, it looks something like this: Post 1 blog per month
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