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Posts in Category: strategy and planning

The Small Team’s Guide to Making an Actually Useful Content Plan

This is a long one; estimated read time is around 13 minutes. If you’d like to save it to read later, you can download it as a PDF. Content strategy might be the most widely misunderstood concept in marketing. In a lot of small businesses, it looks something like this: Post 1 blog per month

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FREE content strategy workbook!

Includes seven strategy worksheets to define important goals before creating content.