The Downside to Being a Thought Leader
Not everyone who says they want to be a thought leader really means it. What they really mean is they want the benefits of being a thought leader. They want people to look up to them. They want to be a recognized authority. They want their name to be a deal closer. Maybe they even
continue readingThought leadership is not just a hot take
You can’t be a thought leader without an opinion. That’s not how this works. A thought leader leads thoughts. They shift the way people think. You can’t do that with how-to content. A thought leader takes a stand. BUT. A thought leader also has to be trustworthy. You think everyone should work a 20-hour week
continue readingHow to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)
The first client I ever helped through their brand positioning had all the elements of a brand. They had a visual identity, a tagline, a values statement – the whole shebang. But they still struggled to stand out from their competitors. Some of the client’s messaging talked about their years of experience, some talked about
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