How to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)
The first client I ever helped through their brand positioning had all the elements of a brand. They had a visual identity, a tagline, a values statement – the whole shebang. But they still struggled to stand out from their competitors. Some of the client’s messaging talked about their years of experience, some talked about
continue reading3 Tools To Make Running Your Freelance Business So Much Easier
There are a million things to keep track of when you’re running a freelance business. And just one you. It’s hard to wear all the hats – to be the accounting office, the marketing department, the customer service line, and the janitor while still doing the thing your business actually exists to do. I know.
continue reading5 Free Digital Marketing Tools I Use All the Time
Marketing strategy is only half the game. Once you know what you should do, there is still the little matter of execution. There are literally millions of digital marketing tools out there. Some are free, some are paid. Some are good, some not so great. Some cater to big enterprises with an on-staff marketing team;
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