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Your company mission isn’t just a schmaltzy motivational poster. It’s an authentic answer to “what are we doing?” And it makes marketing a whole lot easier.

Want to master content marketing? Start with these 5 foundational principles many creators ignore.

Everyone tells you the key to marketing is to make “valuable content.” But how do you know if your content is valuable?

Don’t think of content like making a speech. Think of it as a conversation at scale.

Your customers don’t care how cool you are. They don’t care about your years of experience or about how many amazing features are packed into your product. Harsh, I know. You may already be thinking about companies whose marketing messages list tons of features. Apple, for example. I’ll get back to them in a minute.

The most intimidating thing about starting content marketing is coming up with content ideas. You sit down at the time you’ve set aside to write your blog or social media post. You take a sip of your beverage, square your shoulders, and put your fingers on the keyboard. Consistency, you tell yourself, is key. The

A lot of small businesses are running around out there with multiple personalities. Or no personality at all. In marketing, a business’s personality is known as its brand voice. Done right, brand voice tells audiences everything they need to know. It establishes the company in customers’ minds as a friend or expert they want to

As superhero film geeks (myself included) psych up for the Christmas Day release of “Wonder Woman: 1984,” I had to ponder once again why the comic empire that owns my favorite superhero characters – Wonder Woman, Batman, Superman – does not make my favorite superhero movies. The last decade has been something of a golden

Marketing strategy is only half the game. Once you know what you should do, there is still the little matter of execution. There are literally millions of digital marketing tools out there. Some are free, some are paid. Some are good, some not so great. Some cater to big enterprises with an on-staff marketing team;

Who are you? That sounds like an existential, New Age-type question, but for businesses, it’s firmly rooted in good marketing. A strong marketing plan is planted in a brand story. It’s who your company is, deep down. It’s your brand’s personality – what it sounds like, what it looks like, what it stands for, and