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I have a love/hate relationship with Twitter. It’s not my favorite social platform, but there are some smart marketing minds there who manage to share super insights and tips in just 280 characters. Continue reading →
Example time. Here we break down some bland website copy from a great business and rewrite it to juice up its persuasive power. Continue reading →
Your customers are unimpressed by a long list of features unless they understand what’s in it for them. Continue reading →
Content marketing is simple – which doesn’t mean it’s easy. Underpin your strategy with this five-point foundation to get the most out of your efforts. Continue reading →
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