Brand Voice Swap Archive
Brand voice is a science. It can be broken into its components, analyzed, and replicated. Don’t believe me? Check it out.continue reading
The Small Team’s Guide to Making an Actually Useful Content Plan
This is a long one; estimated read time is around 13 minutes. If you’d like to save it to read later, you can download it as a PDF. Content strategy might be the most widely misunderstood concept in marketing. In a lot of small businesses, it looks something like this: Post 1 blog per monthcontinue reading
Are You Distributing Content the Right Way or the Boring Way?
Content distribution is not the same as link distribution. To bring the audience to your amazing content, share the value of that content in small slices that leave them wanting more. Imagine hosting a party. The centerpiece of the celebration: a cake. Not just any cake – an amazing cake. You poured your time, effort,continue reading
3 (OK, 4) Ways to Never Struggle for Content Ideas Again
I’ve got 99 problems, but coming up with content ideas ain’t one. Jealous? Don’t be. Read on and I’ll give you 3 ways you can turn on a waterfall of ideas that help you, your in-house creators, or your outsourced content team build on your pillar topics. Pillar what now? OK, let’s start there. Ifcontinue reading
Content Distribution: How to Get the Right Eyes on Your Best Content
If a blog posts to the Internet and no one reads it, does it make an impact? This is a lot easier to answer than the whole “tree in the forest” thing. The answer is no, no it does not. Content marketing has two equally important and inextricable requirements: good, high-value content and targeted distribution.continue reading
Is Your Thought Leadership Content Really Thought Leadership?
Everyone wants to be a thought leader these days. Every business owner, CEO, SME – it’s the height of content fashion. The more popular it is to pursue thought leadership, somehow, the harder it is to define it. There’s a lot of educational content with a CEO’s name on it that calls itself thought leadership.continue reading
Your Audience’s Self-Image is Key to How Your Message Hits
If you want to eat healthier, exercise first thing in the morning. Mornings are a pretty crucial time when it comes to achieving your goals. There’s a whole movement around the idea that you can change the world just by making your bed at the start of the day. That’s because the morning is thecontinue reading
I Asked My Network to Define ‘Personal Brand.’ Here’s What They Said.
I assumed the definition of personal brand was generally understood. Turns out, it’s not so clear cut.continue reading
The Social Media Game That Will Make You a Better Writer
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That was how Anton Chekhov advised writers to “show, don’t tell.” It’s a beautiful line. Powerful. Does exactly what it says. But then – that’s Chekhov. It’s a pretty high bar. To a lot of nonwriters, “show, don’t tell”continue reading
3 Tools To Make Running Your Freelance Business So Much Easier
There are a million things to keep track of when you’re running a freelance business. And just one you. It’s hard to wear all the hats – to be the accounting office, the marketing department, the customer service line, and the janitor while still doing the thing your business actually exists to do. I know.continue reading