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The 3 ‘E’s of Creating Valuable Content
When you begin your content marketing journey, one phrase comes up again and again – “bring value.” The gurus make it sound easy. “Just bring value to your audience!” they chirp. OK. Sounds good. Just one question. What the heck does that mean?? One way to create valuable content is by building pieces that accomplish … Continue reading →
Make Content Great by Adding a Splash of Personality
Imagine you’re at a party. There’s a mix of old chums and people you haven’t met. Your buddy introduces you to the coolest woman. You like her immediately. She’s friendly, well-read, and well-traveled. She shares several of your interests. “You two,” your buddy says, “should have a lot to talk about.” Your new acquaintance smiles … Continue reading →
10 Marketing Tweets That Hit Home
I have a love/hate relationship with Twitter. It’s not my favorite social platform, but there are some smart marketing minds there who manage to share super insights and tips in just 280 characters. Continue reading →
Cool Features? Customers Don’t Care
Your customers are unimpressed by a long list of features unless they understand what’s in it for them. Continue reading →
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