I Asked My Network to Define ‘Personal Brand.’ Here’s What They Said.
I assumed the definition of personal brand was generally understood. Turns out, it’s not so clear cut.
continue readingThe Social Media Game That Will Make You a Better Writer
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That was how Anton Chekhov advised writers to “show, don’t tell.” It’s a beautiful line. Powerful. Does exactly what it says. But then – that’s Chekhov. It’s a pretty high bar. To a lot of nonwriters, “show, don’t tell”
continue readingWhy You Shouldn’t Base Your Brand Voice on What Works for Wendy’s
Want to scare your marketer or copywriter in just six words? Repeat after me: “I want to sound like Wendy’s.” *Cue head banging on desk* No, sugar. No, you don’t. This is not a slam against Wendy’s. They are indisputably the brand master of Twitter, which is exactly why they give marketers such a headache.
continue readingWhat is Brand Voice and Tone? [VIDEO]
![What is Brand Voice and Tone? [VIDEO]](https://danaherra.com/wp-content/uploads/2022/03/nerdbrand.jpg)
Dana talks with Jason, Jonathan, and Mitch about brand voice and brand tone – and a little about The Avengers.
continue readingUsing the 80/20 rule for more effective social media marketing
If you don’t handle it right, “social media marketing” is almost an oxymoron. After all, “marketing” is about exposing people to a product you hope they will buy. “Social media” is supposed to be, well, social.
continue readingHow to create effective content (you don’t hate to make)
Marketing is hard when you hate making content. It can also be hard when you love making content. Whether it’s a joy or a chore, if your content isn’t attracting the right attention, it’s not doing its job. There’s a formula to figure out if a piece will be worth the effort.
continue readingClear mission, clear message: Why your marketing needs a mission
Your company mission isn’t just a schmaltzy motivational poster. It’s an authentic answer to “what are we doing?” And it makes marketing a whole lot easier.
continue readingContent marketing is simple. It’s just 5 things
Want to master content marketing? Start with these 5 foundational principles many creators ignore.
continue readingUse the 3E rule to create content people want
Everyone tells you the key to marketing is to make “valuable content.” But how do you know if your content is valuable?
continue readingMake content great by adding a splash of personality
Don’t think of content like making a speech. Think of it as a conversation at scale.
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