Know Your Goals: Making Sense of Social Media [VIDEO]
In this social media-focused podcast episode, Dana Herra and host Lorri Klassen talk about how keeping goals front and center is key to successful content marketing.
continue reading3 (OK, 4) Ways to Never Struggle for Content Ideas Again
I’ve got 99 problems, but coming up with content ideas ain’t one. Jealous? Don’t be. Read on and I’ll give you 3 ways you can turn on a waterfall of ideas that help you, your in-house creators, or your outsourced content team build on your pillar topics. Pillar what now? OK, let’s start there. If
continue readingContent Distribution: How to Get the Right Eyes on Your Best Content
If a blog posts to the Internet and no one reads it, does it make an impact? This is a lot easier to answer than the whole “tree in the forest” thing. The answer is no, no it does not. Content marketing has two equally important and inextricable requirements: good, high-value content and targeted distribution.
continue readingIs Your Thought Leadership Content Really Thought Leadership?
Everyone wants to be a thought leader these days. Every business owner, CEO, SME – it’s the height of content fashion. The more popular it is to pursue thought leadership, somehow, the harder it is to define it. There’s a lot of educational content with a CEO’s name on it that calls itself thought leadership.
continue readingI Asked My Network to Define ‘Personal Brand.’ Here’s What They Said.
I assumed the definition of personal brand was generally understood. Turns out, it’s not so clear cut.
continue readingThe Social Media Game That Will Make You a Better Writer
“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That was how Anton Chekhov advised writers to “show, don’t tell.” It’s a beautiful line. Powerful. Does exactly what it says. But then – that’s Chekhov. It’s a pretty high bar. To a lot of nonwriters, “show, don’t tell”
continue readingWhy You Shouldn’t Base Your Brand Voice on What Works for Wendy’s
Want to scare your marketer or copywriter in just six words? Repeat after me: “I want to sound like Wendy’s.” *Cue head banging on desk* No, sugar. No, you don’t. This is not a slam against Wendy’s. They are indisputably the brand master of Twitter, which is exactly why they give marketers such a headache.
continue readingWhat is Brand Voice and Tone? [VIDEO]
Dana talks with Jason, Jonathan, and Mitch about brand voice and brand tone – and a little about The Avengers.
continue readingUsing the 80/20 rule for more effective social media marketing
If you don’t handle it right, “social media marketing” is almost an oxymoron. After all, “marketing” is about exposing people to a product you hope they will buy. “Social media” is supposed to be, well, social.
continue readingHow to create effective content (you don’t hate to make)
Marketing is hard when you hate making content. It can also be hard when you love making content. Whether it’s a joy or a chore, if your content isn’t attracting the right attention, it’s not doing its job. There’s a formula to figure out if a piece will be worth the effort.
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