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Posts in Category: messaging

Is ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)

It’s been more than a decade since Simon Sinek inspired us all to “start with why.” Today, those three words are the cornerstone of many a marketing mantra. The question is – should they be? “Start with why” is a great tagline. It’s short, catchy, and broad enough to apply to far more scenarios than

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Your Audience’s Self-Image is Key to How Your Message Hits

If you want to eat healthier, exercise first thing in the morning. Mornings are a pretty crucial time when it comes to achieving your goals. There’s a whole movement around the idea that you can change the world just by making your bed at the start of the day. That’s because the morning is the

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