Develop Your Campaign Message With This Quick-Start Framework
My 12-year-old is a world builder. When he was 3, he made up a Transformers character. Within a few years, this character had a backstory, a villain, and a handful of adventures. A year or two after that and there was deep lore. That was his most detailed world, but it was far from his
continue readingHow to Write a Great Elevator Pitch
It was a pretty standard networking event, and I was giving my standard elevator pitch. “I build businesses quick-start content plans — a sort of minimum viable plan so they can do content marketing within their resources.” Usually this elicits nods. This time, it elicited a question. “So what exactly does that look like?” You’ve
continue readingFun Content for Boring Industries [VIDEO]
![Fun Content for Boring Industries [VIDEO]](https://danaherra.com/wp-content/uploads/2024/04/bored-1200x646.jpg)
Competitive Marketing Analysis: Stand Out By Saying What No One Else Talks About
For your company to get noticed by potential buyers, you have to play up what makes you unique. But unless you listen to what competitors say, you risk trying to pass off the same old thing as your point of differentiation. Imagine getting quotes on windows for your house. You have a stack of manufacturer
continue readingContent Marketing, Simplified: The Brand Story [VIDEO]
![Content Marketing, Simplified: The Brand Story [VIDEO]](https://danaherra.com/wp-content/uploads/2020/11/tools-1200x563.jpg)
In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.
continue readingIs ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)
It’s been more than a decade since Simon Sinek inspired us all to “start with why.” Today, those three words are the cornerstone of many a marketing mantra. The question is – should they be? “Start with why” is a great tagline. It’s short, catchy, and broad enough to apply to far more scenarios than
continue readingClear mission, clear message: Why your marketing needs a mission
Your company mission isn’t just a schmaltzy motivational poster. It’s an authentic answer to “what are we doing?” And it makes marketing a whole lot easier.
continue readingCool Features? Customers Don’t Care
Your customers don’t care how cool you are. They don’t care about your years of experience or about how many amazing features are packed into your product. Harsh, I know. You may already be thinking about companies whose marketing messages list tons of features. Apple, for example. I’ll get back to them in a minute.
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