Fun Content for Boring Industries: B2B Healthy Copytalks Podcast
Competitive Marketing Analysis: Stand Out By Saying What No One Else Talks About
For your company to get noticed by potential buyers, you have to play up what makes you unique. But unless you listen to what competitors say, you risk trying to pass off the same old thing as your point of differentiation. Imagine getting quotes on windows for your house. You have a stack of manufacturer
continue readingContent Marketing, Simplified: The Brand Story Podcast
In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.
continue readingIs ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)
It’s been more than a decade since Simon Sinek inspired us all to “start with why.” Today, those three words are the cornerstone of many a marketing mantra. The question is – should they be? “Start with why” is a great tagline. It’s short, catchy, and broad enough to apply to far more scenarios than
continue readingClear mission, clear message: Why your marketing needs a mission
Your company mission isn’t just a schmaltzy motivational poster. It’s an authentic answer to “what are we doing?” And it makes marketing a whole lot easier.
continue readingCool Features? Customers Don’t Care
Your customers don’t care how cool you are. They don’t care about your years of experience or about how many amazing features are packed into your product. Harsh, I know. You may already be thinking about companies whose marketing messages list tons of features. Apple, for example. I’ll get back to them in a minute.
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