Brand Voice Swap Archive
Brand voice is a science. It can be broken into its components, analyzed, and replicated. Don’t believe me? Check it out.
continue readingI Asked My Network to Define ‘Personal Brand.’ Here’s What They Said.
I assumed the definition of personal brand was generally understood. Turns out, it’s not so clear cut.
continue readingWhy You Shouldn’t Base Your Brand Voice on What Works for Wendy’s
Want to scare your marketer or copywriter in just six words? Repeat after me: “I want to sound like Wendy’s.” *Cue head banging on desk* No, sugar. No, you don’t. This is not a slam against Wendy’s. They are indisputably the brand master of Twitter, which is exactly why they give marketers such a headache.
continue readingPodcast Interview: What is Brand Voice and Tone? (Nerd Brand)
Dana talks with Jason, Jonathan, and Mitch about brand voice and brand tone – and a little about The Avengers.
continue readingBrand Voice Matters. Here’s How to Make Yours Great
A lot of small businesses are running around out there with multiple personalities or worse, no personality at all. In marketing, a business’s personality is known as its brand voice. Done right, brand voice tells audiences everything they need to know. It establishes the company in customers’ minds as a friend or expert they want
continue readingMarvel Makes Better Movies Than DC. Here’s What Marketers Can Learn From That
As superhero film geeks (myself included) psych up for the Christmas Day release of “Wonder Woman: 1984,” I had to ponder once again why the comic empire that owns my favorite superhero characters – Wonder Woman, Batman, Superman – does not make my favorite superhero movies. The last decade has been something of a golden
continue readingWho Are You? Why Your Business Needs a Brand Voice
Who are you? That sounds like an existential, New Age-type question, but for businesses, it’s firmly rooted in good marketing. A strong marketing plan is planted in a brand story. It’s who your company is, deep down. It’s your brand’s personality – what it sounds like, what it looks like, what it stands for, and
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