Make your brand memorable

Posts in Category: branding

Brand Voice: When is a Swear Word Not a Swear Word?

Is swearing on-brand for your business? Maybe it is. There are definitely more than a few businesses these days who use the words George Carlin said you “couldn’t say on television” in their everyday brand messaging. (If you’re offended by foul language, do us both a favor and don’t click that link. 👆 If you’re not, you

continue reading

Content Marketing, Simplified: The Brand Story Podcast

In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.

continue reading

How to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)

The first client I ever helped through their brand positioning had all the elements of a brand. They had a visual identity, a tagline, a values statement – the whole shebang. But they still struggled to stand out from their competitors. Some of the client’s messaging talked about their years of experience, some talked about

continue reading

Is ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)

It’s been more than a decade since Simon Sinek inspired us all to “start with why.” Today, those three words are the cornerstone of many a marketing mantra. The question is – should they be? “Start with why” is a great tagline. It’s short, catchy, and broad enough to apply to far more scenarios than

continue reading

Why You Shouldn’t Base Your Brand Voice on What Works for Wendy’s

Want to scare your marketer or copywriter in just six words? Repeat after me: “I want to sound like Wendy’s.” *Cue head banging on desk* No, sugar. No, you don’t. This is not a slam against Wendy’s. They are indisputably the brand master of Twitter, which is exactly why they give marketers such a headache.

continue reading

Brand Voice Matters. Here’s How to Make Yours Great

Posted on: Posted on Posted in: Categories branding

A lot of small businesses are running around out there with multiple personalities or worse, no personality at all. In marketing, a business’s personality is known as its brand voice. Done right, brand voice tells audiences everything they need to know. It establishes the company in customers’ minds as a friend or expert they want

continue reading