Posts in Category: marketing content

There’s a painful truth all professional content creators must reckon with. It’s not about you. It’s not about any of us. If you want to create content that digs deep into your psyche and bares your soul, write poetry. Paint. Make art films. If you want to create content that markets a business, turn away

Great marketers are storytellers. It doesn’t matter if their medium is a 2,000-word blog post or a 20-word ad. When they can, they tell a story. Stories resonate. We feel them. We remember them. We relate to them, for good or bad. And so, as marketers, we try to write them. Now, let me save

Once upon a time, back in my newspapering days, a guy who worked in the press room approached my desk in the newsroom. He held up a copy of the previous weekend’s paper. “Did you write this story about the flood?” he asked. I replied that I had. The flood story was a long one.

It’s heartbreaking. You’ve poured time and money into your content and your copy, and in return, you’re getting crickets. Disappointing. Disheartening. Discouraging. Possibly fixable — but there’s an order of operations to these things. Because fixing the wrong thing won’t get the right results. To fix your content, here’s what to evaluate — in order.