Content Consistency Is Not Just Posting the Same Day Each Week
The ice cream truck’s days are numbered. Labor Day is behind us, and we have just a few more weeks of hearing the approaching strains of “La Cucaracha” and “Jingle Bells.” (I don’t know about your local ice cream truck, but mine exclusively plays “La Cucaracha,” a Spanish song about a little cockroach, and royalty-free
continue readingContent Marketing, Simplified: The Brand Story [VIDEO]
![Content Marketing, Simplified: The Brand Story [VIDEO]](https://danaherra.com/wp-content/uploads/2020/11/tools-1200x563.jpg)
In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.
continue readingAre You Distributing Content the Right Way or the Boring Way?
Content distribution is not the same as link distribution. To bring the audience to your amazing content, share the value of that content in small slices that leave them wanting more. Imagine hosting a party. The centerpiece of the celebration: a cake. Not just any cake – an amazing cake. You poured your time, effort,
continue readingKnow Your Goals: Making Sense of Social Media [VIDEO]
![Know Your Goals: Making Sense of Social Media [VIDEO]](https://danaherra.com/wp-content/uploads/2021/04/twitter-1200x563.jpg)
In this social media-focused podcast episode, Dana Herra and host Lorri Klassen talk about how keeping goals front and center is key to successful content marketing.
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