Content Marketing, Simplified: The Brand Story Podcast
In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.
continue readingAre You Distributing Content the Right Way or the Boring Way?
Content distribution is not the same as link distribution. To bring the audience to your amazing content, share the value of that content in small slices that leave them wanting more. Imagine hosting a party. The centerpiece of the celebration: a cake. Not just any cake – an amazing cake. You poured your time, effort,
continue readingKnow Your Goals: Making Sense of Social Media Podcast
In this social media-focused podcast episode, Dana Herra and host Lorri Klassen talk about how keeping goals front and center is key to successful content marketing.
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