Be a Thought Leader. Not a ‘Content Creator.’
Build authority, drive leads, and attract opportunities with ghostwritten content that protects your reputation across platforms.
Some of the Publications My Clients’ Bylines Have Appeared In:
AllBusiness 🍊
StartUp Nation 🍊
PM World Journal 🍊
American Banker 🍊
Plant Engineering 🍊
Healthcare Executive 🍊
InformationWeek 🍊
Enterprise Executive 🍊
Analytics Magazine 🍊
Professional Builder 🍊
Veterinary Practice News 🍊
Cybersecurity 🍊
USA Today Magazine 🍊
Enterprise Tech Journal 🍊
Pharmacy Times 🍊
Assembly Magazine 🍊
AllBusiness 🍊 StartUp Nation 🍊 PM World Journal 🍊 American Banker 🍊 Plant Engineering 🍊 Healthcare Executive 🍊 InformationWeek 🍊 Enterprise Executive 🍊 Analytics Magazine 🍊 Professional Builder 🍊 Veterinary Practice News 🍊 Cybersecurity 🍊 USA Today Magazine 🍊 Enterprise Tech Journal 🍊 Pharmacy Times 🍊 Assembly Magazine 🍊
GHOSTWRITTEN CONTENT for busy leaders
Publish your ideas without spending hours behind a keyboard.
Authoritative content builds reputations. But most respected authorities don’t have 10 hours a week to spend at a keyboard.
Dana Herra is an award-winning writer turned marketer who helps leaders build their personal brand through bylined articles and LinkedIn posts.
Most executive ghostwriting falls short. Here’s why.
It’s generic.
It doesn’t sound like you or represent your point of view.
My journalism-style interviews surface your insights. My proven voice process protects your unique voice.
It’s limited to one platform.
LinkedIn is great. But it shouldn’t be the ONLY place people can find you.
We build your authority across platforms with a mix of social media posts and bylined articles.
It builds visibility without authority.
You don’t just want people to see you. You want them to respect you.
I use proven frameworks and ongoing optimization to establish a credible, authoritative position.
“Dana helped me identify my voice, find the words that precisely captured what was important to my target audience, and make the process easy and fun.”
— MICHAEl, executive coach
The costs of invisibility:
Missed opportunities: for revenue, positions, board seats, speaking engagements, and more
An outdated reputation: are Google and ChatGPT surfacing who you are now, or who you used to be?
Being ignored: Your most visible competitors are leading the conversation and defining the narrative
“Give Dana a ring if you’re looking to develop clear messaging and thoughtful content.
She‘s a great researcher who knows how to take my ramblings and put structure around them.
And she’s an awesome person to work with.”
— LAUREN, data analytics ceo
How ghostwriting works
Here’s how I help you consistently build your visibility while protecting your reputation:
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In our kickoff call, we go deep to clarify and document your voice, audience, position, and more.
We’ll develop a 3 to 6-month content plan, including publications to pitch and social channels to build.Finally, we’ll set up an automated system to bring 20 to 30 of your ideal leads into your network every month, so the content we create is seen by people who matter.
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We build your consistent, expert presence.
We’ll optimize your LinkedIn profile and website to help web crawlers recognize your authority. -
I’ll interview you once a month to extract your best insights. You don’t need to prepare for these calls; just show up and talk.
That one-hour conversation turns into your articles and posts for the month.
We analyze performance data to spot the formats, topics, and takes that are getting noticed.
Meet Dana
Your wingman for the written word.
I racked up more than 20 journalism awards before transitioning into marketing in 2015.
I kept writing, learned audience psychology, and became brand voice certified.
When you work with me, you’re getting the benefit of someone with a decade of experience in finding the story and writing to engage an audience.
PLUS someone with more than a decade of experience in marketing strategy.
I know how to strategize. I know how to write. And I know how to listen — to really get the nuance of your expertise and translate it without watering it down.
“Dana’s the best there is. A gifted interviewer, strategist, writer, and storyteller. She’s my go-to content professional.”
— Angela, not-for-profit marketing director
Your Questions, Answered
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No. When your audience reads your content, they’ll recognize your unique position and hear it in your voice.
Discretion is paramount. I don’t disclose my clients’ names without their consent. No one will know I was involved in any part of the content.
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Let’s look at the numbers:
77% of investors consider the reputation of the CEO (APCO)
75% of decision makers explored a company they hadn’t considered before after consuming thought leadership content (Edelman)
People with a personal brand tend to have greater career achievement and greater work satisfaction (Frontiers in Psychology)
Personal branding isn’t about ego. It’s about being seen the way you want to be, by the people you want to see you.
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A ContentOS is the operating system I use to keep your content organized and consistent.
It’s a simple flywheel of systems, structures, and processes to capture content ideas, turn them into assets, archive published content, and recapture ideas for repurposing.
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The results you see depend on a variety of factors, including how willing you are to engage with your audience and build relationships.
Here’s what I can guarantee: you can cancel your program any time in the first 30 days, for any reason, for a full refund and we’ll part as friends.
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At the start of the engagement, we’ll spend about 2 hours documenting your brand and making your plan.
For the actual content, 1 hour a month for the interview, and about 1 hour to review drafts and give feedback.
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Yes. I’m certified in a tested and proven brand voice process.
Analyzing the nuances that make your voice sound like you is one of the first things we’ll do.
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3 long-form articles: $1,200/month for 3 months
6 long-form articles: $1,000/month for 6 months
9 long-form articles: $800/month for 9 months
Pay in full and get 4 free LinkedIn posts with each article.
All packages (3, 6, and 9 months) include
a pitch plan: which publications to pitch and story ideas to pitch them
a brand document
a ContentOS
100 automated LinkedIn connection requests per month
and an optimized LinkedIn profile.