copywriting and content marketing by Dana Herra

Be more memorable.
Make more money.

MAKE your business shine with content and copy that helps customers find, understand, and choose you.

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Memorable marketing content

In a world full of apples, it pays to be an orange. Play up your unique advantage in compelling messages customers stop and notice.

I create head-turning content to help you reach your brand goals. Jump start your marketing with a range of services, from basic SEO copy audits to full content management.

dana herra client

“Dana is my go-to freelance communications professional. A gifted interviewer, strategist, writer, and storyteller, she’s the best there is.”

Angela Johansson, NIU Foundation


Turn browsers into buyers

Copywriting is the delicate blend of art and science that makes customers reach for their wallets. No need to bring out the hard sell; when the right people see the right copy, they want to work with you. GET COPY THAT DELIVERS


Content management for maxed-out marketing teams

Content marketing only works when it is high quality and consistent. If it’s on your busy team’s back burner, we can keep the engine running while they focus on more pressing tasks. As an experienced marketing director, I can even build the engine for you. Whether you’re looking for a one-off strategy consultation, ongoing creative support, or someone to manage your entire content program, we can put together a package that gives you quality content without the stress headaches. GET CONTENT STRATEGY

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