Be the marketer leadership trusts—even if they “don’t get marketing.”
Leaders are frustrated when they don’t understand what their marketing team is doing and why.
Marketers are frustrated when their leaders dismiss their efforts and expertise.
I bridge the gap—so leaders get the results they want and marketers get the respect they deserve.
Small marketing teams are under a lot of pressure.
OK, all marketing teams are under a lot of pressure.
But when your marketing relies on just 1 to 3 people on a shoestring budget, there is never enough time to do it all.
You’re trying. Your team is busy all the time.
But even though you know marketing, none of your activities seem to deliver leadership the results they expect.
Every meeting turns into you explaining the value of investing in a campaign your boss just doesn’t get.
Frustration reigns.
Most small marketing teams fall into one of two traps.
ACTION WITHOUT STRATEGY.
There’s no time to step back and figure out whether things are working. Leaders are in the trenches, too.
Smart, talented people are burning out as they churn out top-notch content that doesn’t move the needle.
2. strategy without execution.
Some teams have a great marketing plan. But it’s not scaled to fit their resources—in time, energy, or money.
So, try as they might, they can never get into a consistent rhythm that gets everything done.
I know the way out of both traps.
I’ll help you get there.
“Dana helped me identify my voice, find the words that precisely captured what was important to my target audience, and make the process easy and fun.”
— MICHAEL MESSER, DISCERNING STRATEGIES
Your 3-step path to results without burnout.
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Foundation
Let’s get marketing and leadership aligned on what matters: goals, messaging, and making an impression that sticks.
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Realistic Strategy
A detailed plan including pieces that strategically connect, KPIs to measure them, realistic timelines, and workflows that work for your team.
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Accountable Execution
I’ll be the accountability partner making sure you follow through. I’ll coach you through obstacles and step in when you need support.
Meet Dana
I’ve been where you are.
The first time I led a marketing department, it was a department of one. Just me.
That didn’t scare me, because I knew how to do the work.
But I didn’t know how to plan which work to do when. I churned out content, launched campaigns, researched avatars—I was always running and never getting anywhere.
But what really spiked my anxiety was a leader who saw my department as a cost center, not a revenue generator—who second-guessed my judgment, shot down my ideas, and questioned the value of the results I presented.
The next time I led a department, I started with a goal-focused strategy, in which every piece connected and I only committed to what I could follow through on doing well.
I learned how to manage up and communicate my goals and plans to my leader—who then felt confident enough to give me the runway to act.
I still made plenty of mistakes. But I learned from them. So I can help you avoid making the same ones.
That second approach made all the difference. I unlocked new levels of achievement for a brand that was previously all but nonexistent.
And I did it without burning myself out or blowing my budget.
Then I went out on my own and I helped another team do the same thing. And then another.
Seeing the pattern? Step on up and join it.
“Give Dana a ring if you’re looking to develop clear messaging and thoughtful content.
She‘s a great researcher who knows how to take my ramblings and put structure around them.
And she’s an awesome person to work with.”
— LAUREN BALIK, UPRIGHT ANALYTICS
Transform your approach with my signature Sustainable Strategy System.
marketing consulting, content, and coaching for small teams
Here are a few of the things I can do for you:
Brand Strategy and Development
Brand Audits
Content Strategy and Planning
Content Coaching and Development
Written Content Creation
Editing and Content Management
Repurposing Audits
Website Copywriting
Website Copy Audits
Content Project Management
Execution Coach and Accountability Partner
