I’m Dana.

Experienced marketer. Award-winning writer. Born storyteller.

Looking for cool people to work with.

People who do cool things don’t always realize how cool they are.

When I worked with engineers, I would ask what they were working on. I was usually met with a modest variation of, “Oh, nothing interesting.”

Then 15 minutes later, they would make an offhand mention of growing a synthetic bone or creating a universal translator for baby cries.

(Seriously. Those were both real projects.)

Finding and telling cool stories about businesses like yours is my favorite thing about what I do. If you think your business is “too boring” for content marketing, you are so delightfully wrong.

Before I was a marketer, I was a news writer, cranking out bylines in every beat our paper had. Over the course of a decade, I was both a reporter and an editor, collecting nearly two dozen awards along the way.

After ten years, I switched gears and took a job managing content for a university alumni association. I was still telling stories with all the tricks and tools I’d used as a journalist. But now, I had a new toy to play with: persuasion.

I spent the next six years as an in-house marketing director, developing stories and strategies that helped sell donations to an alumni association, enrollments to a university, and industrial building materials.

Today, I help small and medium B2B service providers get the attention of their ideal customers. We polish up your offer to a memorable shine and create atomic content that extends the reach and longevity of every marketing message.

Let me know how I can help you get your story in front of the right people. If forms aren’t your thing, you can also email me or send me a direct message on LinkedIn or Threads.

Dana Herra
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10 Random Things About Me

  1. I’m a Leo on the Greek zodiac and born in the year of the sheep on the Chinese zodiac. So I’m both a lion and a lamb.
  2. I live an hour’s drive from one of the biggest metro areas in the US, but I can see a cornfield from my office window. #midwest
  3. I’m a boy mom, loud and proud.
  4. I drink black coffee and white wine (not at the same time).
  5. I’m a geek. My favorite fandoms are Doctor Who and Tolkien, but I am a fringe member of the Marvel, DC, and Star Wars fandoms as well. And thanks to my geeky family, I can hold up my end of a conversation about Star Trek, Legend of Zelda, Transformers, or Mario.
  6. When my high school and college classmates were taking Spanish, I decided to take German. It actually came in handy later in life when I spent three years working in the US office of a German company.
  7. I don’t run. If you see me running, you should run in the same direction, because either something scary is behind me or I heard an ice cream truck.
  8. I’m a dog person.
  9. I love musical theater. In my early teens, I briefly wanted to be a Broadway star.
  10. I’m notoriously clumsy, with a particular gift for falling up stairs and walking into door frames.