Content Marketing Strategy
Get off the hamster wheel and market with intent.
Most small businesses burn themselves out on random acts of content. They run hard, aiming for volume. Then they stop to look around and realize they’re not getting anywhere.
Make that freeloading content earn its keep. Instead of starting from what you need to build, we start with what you need to say. Then we find the most energy-efficient way to say it.
I Help Your Business…
Clarify your goals and map a route to get there.
Stop spinning on your wheel and start creating content that takes you places. After working with me, you’ll have a clear view of your vision, your goals, and your position in the marketplace.
Your shiny new plan is a framework to help you reach your goals with strategic content. And I’ll teach you to atomize and repurpose your content so it keeps working for you. No more starting every piece from Square One.
We’ll eliminate all the time-wasting detours you’re taking now so you can focus your energy on activities that matter.
- Craft high-quality long-form and short-form content
- Audit and recommend improvements to your existing content
- Refresh and repurpose your old content
- Edit content written in-house or by freelancers
CONTENT STRATEGY + MANAGEMENT
- Analyze gaps in existing content
- Consult on content strategy
- Build multichannel editorial calendars
- Conduct or coordinate audience research
- Conduct or coordinate keyword research
- Manage freelancers to bring in projects on time and up to quality standards
SEO Web Copy Audit
Find out how to make the text on your website more engaging, more persuasive, and more SEO friendly
I’ll review the text on your site using best practices in conversion-focused website copywriting. You’ll get a recorded video walkthrough of your site, as well as a written report of recommendations to make your website copy stronger.
“Dana works magic. She’s a real professional and a joy to work with.”
Gerri Knilans, Trade Press Services
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