Consulting Services

It’s easy to get excited about ALL the marketing channels.

Until you try to publish and engage on ALL the channels.

You don’t have to be everywhere. I help you focus on the content activities that offer the most impact for your business in the time you have available.

The Process:

• 3 calls (kickoff, brand clarity delivery, content plan delivery)
• Competitor research
• Customer interviews
• Analysis of your existing channels and content

What You Get:

• Brand clarity – differentiation, messaging, positioning
• Recommended content channels to reach your ideal customers
• Pillar topics to focus your messaging
• 3-month post calendar (in a reusable template)
• Weekly workflows to fit content into your schedule
• Best practices and content checklists for each channel
• A guide to repurposing content between channels
• Tool recommendations
• A KPI check at the end of the quarter to assess and refine the plan
• A custom bonus tailored to your plan

Investment: $5,000 USD

Optional Add-Ons:

• Monthly consulting with quarterly KPI checks
• Brand voice guide
• AI content prompts
• Updated website copy
• Content refresh so your existing content reflects your new positioning

You’re a pretty good writer, especially with some AI help. Maybe one day you’ll budget for a copywriter, but for now, what you’ve written about your business is fine.

You think. Probably.

Wouldn’t you like to be sure?

Tap into more than a decade of professional editing and marketing experience for clear, actionable ways to make your homegrown content better.

Unlike the suggestions you might get from your sister or your best friend, my writing recommendations are rooted in marketing best practices, not in what I think sounds good.

Because it’s not about being poetic. It’s about making sales.

What You Get:

• 1 hour strategy session on Zoom to clarify your goals and what you’re doing to reach them
• A video review of your copy, highlighting weak areas and offering concrete advice to fix them
• A PDF summarizing the points and suggestions made in the video

Investment: $300 USD

You can’t step away from making content if no one else can sound like you.

This brand voice guide takes a detailed, scientific approach to exactly what makes your brand voice, then translates the findings into guidelines any decent writer can follow.

It’s the first step to successfully outsourcing content without giving up authenticity.

What You Get:

• Brand overview
• A report on the unique vocabulary, tone, and rhythm of your voice
• Your brand personality and archetype
• Your messaging
• “Do” and “Don’t” lists
• Examples to emulate
• Side-by-side comparison of your copy versus your competitor
• Style choices that make copy sound like you
• Voice changes by channel

Investment: $2,000 USD

Optional Add-On:

• Scoring rubric to tell writers exactly where their copy needs work