Content Marketing Strategy
Get off the hamster wheel and market with intent.
Many small businesses burn themselves out on random acts of content. They run hard, aiming for volume. Then they stop to look around and realize they’re not getting anywhere.
Make that freeloading content earn its keep. Instead of starting from what you need to build, we start with what you need to say. Then we find the most energy-efficient way to say it.
I help your business clarify your goals and map a route to get there.
Stop spinning on your wheel and start creating content that takes you places. After working with me, you’ll have a clear view of your vision, your goals, and your position in the marketplace.
Your shiny new plan is a framework to help you reach your goals with strategic content. And I’ll teach you to atomize and repurpose your content so it keeps working for you – no more starting every piece from Square One.
We’ll eliminate all the time-wasting detours you’re taking now so you can focus your energy on activities that matter.
Content Strategy Packages
Some businesses like to build their own strategy. They just need a push in the right direction. I’m the push.
Over the course of one week, you get:
- Two 60-minute consultations
- A review of your existing content strategy
- Recommendations for ways to improve
Starting at 500 USD.
DONE WITH YOU
In this collaborative process, you steer your content strategy while I offer helpful navigation along the way.
Over the course of 2 weeks, you get:
- Four 60-minute consultations
- Help finding and explaining your mission and vision
- Help building a target customer persona
- Help identifying a marketplace position
- A framework for your content strategy
- 1 content template
Starting at 1,000 USD.
DONE FOR YOU
You focus on running your business while I do the heavy lifting.
Over the course of 4 weeks, you get:
- At least five 60-minute consultations (more if required)
- A one-page statement outlining your company mission, vision, and goals
- An analysis of your content and the content of your top 3 competitors
- Research into your primary and secondary target customer personas
- Guidance on choosing a market position and backing it up with content
- Guidance on choosing marketing channels (blog, social media, etc.)
- A framework of pillar topics and subtopics to guide content ideas
- A process for brainstorming content ideas
- A checklist of ideas for breaking down and distributing content
- A 3-month content calendar
- 1 content template
Starting at 3,000 USD.
SEO Web Copy Audit
Find out how to make the text on your website more engaging, more persuasive, and more SEO friendly
I’ll review the text on your site using best practices in conversion-focused website copywriting. You’ll get a recorded video walkthrough of your site, as well as a written report of recommendations to make your website copy stronger.
“Dana works magic. She’s a real professional and a joy to work with.”
Gerri Knilans, Trade Press Services
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