Consulting Services

Consulting Services

Head-turning content (without the headache)

Make your ideal customers say, “YES, you’re the one!”

No more flying by the seat of your pants

I’ve seen a lot of businesses at the two extremes of content marketing.

At one end are teams with no strategy at all. They create random pieces of content and throw them at the wall to see what sticks. They have a hard time articulating who they are and what their brand is all about.

This leads to long sales cycles, exhausting outbound outreach, and a lot of wasted time talking to people who aren’t ideal customers.

At the other end are teams with detailed omnichannel strategies, but not enough bandwidth to carry them out.
They’re churning out content as fast as they can, but they still find themselves falling behind.

In trying to be everywhere at once, they have a hard time showing up effectively anywhere.

If you’re ready to drill down on an effective message and an efficient distribution strategy, keep reading.

CONSULTATION 1

Content Assessment

You’re a pretty good writer, especially with some AI help. Maybe one day you’ll budget for a copywriter, but for now, what you’ve written about your business is fine.

You think. Probably.

Wouldn’t you like to be sure?

Tap into more than a decade of professional editing and marketing experience for clear, actionable ways to make your homegrown content better.

Unlike the suggestions you might get from your sister or your best friend, my writing recommendations are rooted in marketing best practices, not in what I think sounds good.

Because it’s not about being poetic. It’s about making sales.

What You Get:

  • 1 hour strategy session on Zoom to clarify your goals and what you’re doing to reach them
  • A video review of your copy, highlighting weak areas and offering concrete advice to fix them
  • A PDF summarizing the points and suggestions made in the video

Investment: $500 USD

“Dana gave me great feedback on my website copy and branding.

I find writing a lot easier now, because the audit really simplified my writing and strategy.”

Kevin Shirton,
CareerNest Coaching

CONSULTATION 2

Branding Strategy

Put your content side-by-side with your competitors. Remove all names and branded elements.

Could a customer tell which one is yours based on voice and message alone?

Your brand strategy documents exactly who you are to your customers. It’s a solid foundation so every piece of content you put out in the world builds your brand.

BONUS: Your detailed brand voice guide lets you step away from creating content yourself. With these practical, measurable guidelines any good writer can accurately mimic your brand voice.

So the messages the world receives are 100% unmistakably you.

What You Get:

  • Clarity on business goals and how content can help you reach them
  • Brand position so you can plant your flag in the market
  • Brand messaging and story
  • Robust, measurable brand voice guidelines

Investment: $2,000 USD

“Dana’s exceptionally passionate and knowledgeable about helping brands effectively stand out with great messaging.” 

Jonathan Payne,
NerdBrand

CONSULTATION 3

Content Plan

It’s easy to get excited about ALL the marketing channels.

Until you try to actually publish and engage on ALL the channels.

Fact is, you don’t have to be everywhere. I help you focus on the few channels that can offer the most impact for your business.

Then we develop workflows you can actually stick with, making the most of content repurposing, so you can develop a consistent rhythm that never leaves you scrambling for what to make next.

What You Get:

  • Time-saving content creation workflows
  • Reusable planning worksheets and templates
  • Content cluster strategy for easy brainstorming
  • 3-month content plan, including repurposing plans
  • Recommended channels for content distribution and promotion

Investment: $1,000 USD

Dana is an outstanding marketing mind who has helped our organization tremendously.

I highly recommend working with her if you’re looking to take your content marketing to the next level.” 

Nicholas Strozza,
Interpro Translation Solutions

Our team is small and in demand.

That means we tend to book up in advance. If you want to whip your content into shape in the next 1-2 months, schedule your consultation call now.