Copywriting isn’t magic. It just feels that way.
It’s a careful blend of art plus science. (And, OK, maybe a little magic.)
The scientific way to get repeatable results? Have a repeatable process.
The thing you want to say might not be what customers need to hear. We explore who your customers are, what they want most, and how to position you as the solution they need.
Customer desires + Your unique offer + Creative use of persuasion = Knockout copy.
In science, we hypothesize, experiment, and record the results. Before we begin, we’ll decide how to track performance.
- Search Engine Optimized (SEO) website copy
- SEO blog posts
- Case studies
- White papers
- Hubspot Academy Inbound Marketing
- Hubspot Academy Content Marketing
- Hubspot Academy Email Marketing
- Hubspot Academy Social Media Marketing
- Copyhackers 10x Web Copy
- Copyhackers 10x Emails
“Dana is a great content writer and an awesome person to work with. She’s a great researcher who knows how to take my ramblings and put some structure around them. Give her a ring if you’re looking to develop clear messaging and thoughtful content.”
Lauren Balik, Upright Analytics
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