Cool Features? Customers Don’t Care
Your customers don’t care how cool you are. They don’t care about your years of experience or about how many amazing features are packed into your product. Harsh, I know. You may already be thinking about companies whose marketing messages list tons of features. Apple, for example. I’ll get back to them in a minute.
continue readingHow to Never Run Out of Content Marketing Ideas
The most intimidating thing about starting content marketing is coming up with content ideas. You sit down at the time you’ve set aside to write your blog or social media post. You take a sip of your beverage, square your shoulders, and put your fingers on the keyboard. Consistency, you tell yourself, is key. The
continue readingBrand Voice Matters. Here’s How to Make Yours Great
A lot of small businesses are running around out there with multiple personalities or worse, no personality at all. In marketing, a business’s personality is known as its brand voice. Done right, brand voice tells audiences everything they need to know. It establishes the company in customers’ minds as a friend or expert they want
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