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Posts in Category: social media marketing

Know Your Goals: Making Sense of Social Media [VIDEO]

In this social media-focused podcast episode, Dana Herra and host Lorri Klassen talk about how keeping goals front and center is key to successful content marketing.

Why You Shouldn’t Base Your Brand Voice on What Works for Wendy’s

By: Author Dana Herra Posted on: Posted on March 7, 2022September 19, 2022 Posted in: Categories branding, social media marketing Leave a comment on Why You Shouldn’t Base Your Brand Voice on What Works for Wendy’s

Want to scare your marketer or copywriter in just six words? Repeat after me: “I want to sound like Wendy’s.” *Cue head banging on desk* No, sugar. No, you don’t. This is not a slam against Wendy’s. They are indisputably the brand master of Twitter, which is exactly why they give marketers such a headache.

Using the 80/20 rule for more effective social media marketing

By: Author Dana Herra Posted on: Posted on January 31, 2022September 19, 2022 Posted in: Categories social media marketing 2 Comments on Using the 80/20 rule for more effective social media marketing

If you don’t handle it right, “social media marketing” is almost an oxymoron. After all, “marketing” is about exposing people to a product you hope they will buy. “Social media” is supposed to be, well, social.

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