How to create effective content (you don’t hate to make)
Marketing is hard when you hate making content. It can also be hard when you love making content. Whether it’s a joy or a chore, if your content isn’t attracting the right attention, it’s not doing its job. There’s a formula to figure out if a piece will be worth the effort.
continue readingClear mission, clear message: Why your marketing needs a mission
Your company mission isn’t just a schmaltzy motivational poster. It’s an authentic answer to “what are we doing?” And it makes marketing a whole lot easier.
continue readingContent marketing is simple. It’s just 5 things
Want to master content marketing? Start with these 5 foundational principles many creators ignore.
continue readingUse the 3E rule to create content people want
Everyone tells you the key to marketing is to make “valuable content.” But how do you know if your content is valuable?
continue readingMake content great by adding a splash of personality
Don’t think of content like making a speech. Think of it as a conversation at scale.
continue readingCool Features? Customers Don’t Care
Your customers don’t care how cool you are. They don’t care about your years of experience or about how many amazing features are packed into your product. Harsh, I know. You may already be thinking about companies whose marketing messages list tons of features. Apple, for example. I’ll get back to them in a minute.
continue readingHow to Never Run Out of Content Marketing Ideas
The most intimidating thing about starting content marketing is coming up with content ideas. You sit down at the time you’ve set aside to write your blog or social media post. You take a sip of your beverage, square your shoulders, and put your fingers on the keyboard. Consistency, you tell yourself, is key. The
continue readingBrand Voice Matters. Here’s How to Make Yours Great
A lot of small businesses are running around out there with multiple personalities or worse, no personality at all. In marketing, a business’s personality is known as its brand voice. Done right, brand voice tells audiences everything they need to know. It establishes the company in customers’ minds as a friend or expert they want
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