Why Your Audience Isn’t Listening to Your Valuable Content
A few weeks ago, I took my son and three of his friends to an escape room. The plan was for them to go in, have fun, and I’d pick them up later. But it turns out, you can’t just leave four 13-year-olds at the escape room. They need an adult in there with them.
continue reading3 Content Mistakes New Creators Make (and How to Avoid Them)
Know what really bugs me? (Honestly, the first thing that comes to mind is dirty dishes left on the counter when the sink and dishwasher are RIGHT THERE.) But a close second is chirpy guru types who toss out lines like, “Make content!” like it’s a quick fix you can do in a weekend and
continue readingDon’t Be Boring: Make Memorable Content
A couple of years ago, Edelman asked about 3,000 business leaders to rate the content they read, watched, and listened to for work. Almost 3/4 of them said most of the stuff had no value. It was fluff. And not even fun fluff, like cotton candy. Dry, itchy fluff like fiberglass insulation. (OK, I may
continue readingContent Creation for Introverts: Build Authority Without Being the Loudest in the Room
Introverts make great content creators, if we can just get out of our own heads long enough to share our thoughts. Introverted people are often uncomfortable with the idea of content creation because it feels like it will make us the center of attention. So we avoid it and let the extroverts dominate the conversation
continue readingThe Downside to Being a Thought Leader
Not everyone who says they want to be a thought leader really means it. What they really mean is they want the benefits of being a thought leader. They want people to look up to them. They want to be a recognized authority. They want their name to be a deal closer. Maybe they even
continue readingThought leadership is not just a hot take
You can’t be a thought leader without an opinion. That’s not how this works. A thought leader leads thoughts. They shift the way people think. You can’t do that with how-to content. A thought leader takes a stand. BUT. A thought leader also has to be trustworthy. You think everyone should work a 20-hour week
continue readingHow to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)
The first client I ever helped through their brand positioning had all the elements of a brand. They had a visual identity, a tagline, a values statement – the whole shebang. But they still struggled to stand out from their competitors. Some of the client’s messaging talked about their years of experience, some talked about
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