Services

Power Hour

Just need a little clarity to get unstuck? Schedule a 60-minute Zoom to talk about whatever part of your branding is tripping you up: choosing your topic, your position, your audience, whatever.

I’ll listen, ask some clarifying questions, and help you find the fit that feels right. Cost: $150. Clarity: Priceless.

Leadership Brand Packages

Are you sitting on untapped career and revenue potential? A strong leadership brand unlocks income and influence opportunities for executives and leaders.

  • Already got your brand sorted, just want someone else to take the writing lift off your plate? I’ll be your wingman.

    Compelling, optimized, impactful content written in your unique voice.

    Email newsletters: $400 USD

    Articles and blogs: $800 USD

    Business books: $18,000 USD over 6 months

  • Get clear on the messaging that will position you as a go-to expert who stands out from the crowd.

    The Process:

    • 90-minute deep-dive call to dig into your brand — who you are, what you do, why you’re different

    • Interviews with up to 7 of your past or current customers for clarity on why people choose you

    • Competitor research so we craft a message unique to you

    What You Get:

    A concise, relevant, and unique positioning statement, with recommendations for how to apply it to build your brand.

    COST: $597 USD

  • Establish a clear, compelling leadership brand that positions you for board seats, speaking engagements, and career growth.

    • Evaluation of your current brand and competitive position

    • Positioning strategy to capture the right attention

    • Messaging strategy to build a clear, differentiating narrative

    • Brand voice guide so you can safely delegate content creation

    • 90-day content plan outlining what to create and where to publish it

    $4,200 USD

  • Become a recognized thought leader with strategic, quality content from your unique point of view — without ever writing a word.

    • Personalized list of publications and podcasts to target as a guest expert

    • Press release and digital PR strategy

    • Monthly coaching call to keep you accountable to your goals

    • Ghostwritten guest articles optimized for visibility

    • Editing and optimization of any content you create

    • Built-in repurposing to distribute your ideas across multiple platforms

    2 articles, press releases, or blog posts/month: $2,500 USD

    4 articles, press releases, or blog posts/month: $5,000 USD

    3, 6, OR 12-MONTH ENGAGEMENT

  • Establish yourself as a high-impact leader with a scalable leadership brand that attracts new opportunities, speaking engagements, and revenue streams.

    • Competitive positioning and messaging strategy

    • Brand voice guide

    • Content plan including publication channels and topics

    • Monthly coaching call

    • 2 to 3 ghostwritten articles or blog posts per month

    • Optimization of content you create

    • Repurposing of content across channels

    • Ghostwritten book outline (3-month) or draft (6-month)

    3-MONTH ENGAGEMENT: $18,000 USD

    6-MONTH ENGAGEMENT: $35,000 USD

  • Reach more people by getting repurposed versions of your content for additional channels

    • Social media posts

    • Email newsletters

    • Video scripts

Fractional Content Marketing

Content marketing drives SEO, brings your brand to the attention of AI assistants like Perplexity, and builds customer trust.

Content activities are also a heavy lift for small to medium marketing teams. As your content partner, I take content planning and creation off your plate.

  • You can’t read the label from inside the jar. I provide a fresh, outsider perspective to your content plan.

    I’ll help your team evaluate your position based on your audience and the competitive landscape. Through a review of customer feedback and internal interviews, I’ll help you see your unique value through fresh eyes.

    We’ll evaluate and refresh your content strategy. Then we’ll create a 90-day plan of content types and topics, along with a workflow for how it all gets done.

    $999 USD

  • Blogs are far from dead. Regular posting on your website keeps SEO fresh, and AI assistants often scrape ranking blogs for information to answer questions.

    Good blog posts please both people and algorithms. They build trust and guide the audience to a buying decision.

    My blog process:

    • Customer, competitor, and SEO research

    • Subject matter expert interview, if desired

    • Structural outline

    • Optimized first draft in your brand voice

    • 2 rounds of revisions

    Starts at $800 USD

  • Case studies are one of the most effective content types you can publish — if you do them right, which most companies don’t.

    A solid case study builds trust and credibility, and acts as a force multiplier on ROI.

    My case study process:

    • Interview with internal expert from your team

    • Interview with client representative

    • Search optimization research

    • Structural outline

    • Optimized first draft in your brand voice

    • 2 rounds of revisions

    $899 USD

  • White papers and ebooks are typically gated content that dives deep into narrow topic that’s a high priority for your target audience.

    Part executive research paper, part investigative journalism, it benefits from the skill of a writer well-versed in both.

    My white paper process:

    • Interview with at least one subject matter expert from your team

    • Interview with one noncompeting external subject matter expert for added credibility

    • Topical research

    • Structured outline

    • First draft in your brand voice

    • 2 rounds of revisions

    $2,499

  • Reach more people by getting repurposed versions of your content for additional channels

    • Social media posts

    • Email newsletters

    • Video scripts

Tell Your Brand Story with Website Copy

If you’re driving potential customers to your website, have you considered what they should do when they get there?

Using proven techniques adapted from some of the most popular copywriting frameworks, I’ll help you plan a visitor’s journey through your site and lead them to irresistible calls to action.

Websites start at $2,100 USD
Audits start at $500 USD

  • You think your website’s copy is fine. But does it need a refresh? Are there simple fixes that could make it stronger?

    Let’s find out. In a copy audit, we have a quick call to establish your goals for the site and its current performance.

    You receive a written report and video walkthrough of your site, page by page, highlighting opportunities to improve.

A la Carte Brand Writing

Sometimes you need one-off writing help that doesn’t fit neatly into a package.
Get in touch to talk about pricing and process for one-off pieces like:

  • Mission/vision statements

  • Value propositions

  • Social media profile bios

  • Leadership books

Our team is small and in demand.

That means we tend to book up in advance. If you want to whip your content into shape in the next 1-2 months, schedule your consultation call now.