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You Can't Build a Brand Around Everything You Love
![Know Your Goals: Making Sense of Social Media [VIDEO]](https://images.squarespace-cdn.com/content/v1/6758b0d7bf8ce703740ab243/1734356276206-W6ALZ04MJL279SK5DFO5/image-asset.jpeg)


Using the 80/20 rule for more effective social media marketing
If you don't handle it right, "social media marketing" is almost an oxymoron. After all, "marketing" is about exposing people to a product you hope they will buy. "Social media" is supposed to be, well, social.