Marketing is hard when you hate making content. It can also be hard when you love making content. Whether it's a joy or a chore, if your content isn't attracting the right attention, it's not doing its job. There's a formula to figure out if a piece will be worth the effort.

Want to master content marketing? Start with these 5 foundational principles many creators ignore.

Everyone tells you the key to marketing is to make "valuable content." But how do you know if your content is valuable?

Don't think of content like making a speech. Think of it as a conversation at scale.