You’re ready to take marketing seriously. But you seriously don’t have time.

Whether you’re a founder wearing too many hats or a marketing team of one(ish) getting pulled in every direction, I get it.

You don’t have time to figure out a new strategy from scratch.
If you do have a strategy, you sure as heck don’t have time to do it all.

I bring marketing strategy, clarity, and hands-on support to small teams and growing businesses.

So you can do what you love while your marketing keeps working

‘Marketing shouldn’t feel this hard.’

Do you find yourself thinking that—a lot?

You’re right. It shouldn’t.

But when you’re a founder juggling sales calls, client work, and your 17th draft of a LinkedIn post…

Or you’re a team of one(ish) cranking out content to prove the strategy was worth it…

You’re busy. Constantly. And you start to wonder if it’s even working.

Marketing feels more like a grind than a growth engine. And you’re over it.

Most small marketing teams fall into one of two traps.

  1. ACTION WITHOUT STRATEGY.

You’re producing. Posting. Launching.

But there’s no time to pause and ask whether any of it’s working—or even what “working” means.

Leaders are deep in the weeds. Everyone’s busy. And brilliant people burn out creating content that goes nowhere.

2. STRATEGY WITHOUT EXECUTION.

The plan looks amazing on paper.
But it’s not built to fit your actual time, team, or budget.

So it sits in a forgotten folder while you scramble through your days.

From time to time you remember, with a pang of guilt, that there’s a strategy you “should” be following.

I know the way out of both traps.

I’ll help you get there.

“Dana helped me identify my voice, find the words that precisely captured what was important to my target audience, and make the process easy and fun.”

— MICHAEL MESSER, DISCERNING STRATEGIES

Your 3-step path to results without burnout.

  • Foundation

    Let’s get clear on what matters: goals, messaging, and making an impression that sticks.

  • Realistic Strategy

    A detailed plan including pieces that strategically connect, KPIs to measure them, realistic timelines, and workflows that work for your team.

  • Accountable Execution

    Strategy doesn’t work without follow through. Whether you need me to create content, manage projects, or check in with creators, I’m here to make sure things get done.

Meet Dana

I’ve been where you are.

I’m a solopreneur. I’ve been a marketing team of one. I’ve lived this story from the inside.

The first time I led a marketing department, it was just me. I knew how to do the work—but I didn’t know how to plan, prioritize, and communicate the value of what I was doing.

I was busy all the time, pulled in a million directions and yet never getting anywhere.

Worse, my leader didn’t trust what I was doing. He only saw the scattershot, not the strategy.

The next time I led a department, I took a different approach. I planned a strategy aligned with business goals and built a plan based on what I could actually execute well.

The brand gained visibility. I earned credibility. And I stayed sane (and on budget).

When I started my own business, I focused on content. But I kept seeing businesses running content campaigns without strategy (and I knew from experience that didn’t work).

So I started offering strategy.

Then I noticed strategies were being abandoned, not improved, because the team hit an obstacle they couldn’t overcome.

So I started offering accountability and execution support.

Now I help small teams and growing businesses win without stressing over their marketing to-do list.

Strategy you can get behind. Execution you can sustain. Results you can be proud of.

“Give Dana a ring if you’re looking to develop clear messaging and thoughtful content.

She‘s a great researcher who knows how to take my ramblings and put structure around them.

And she’s an awesome person to work with.”

— LAUREN BALIK, UPRIGHT ANALYTICS

FRACTIONAL MARKETING SUPPORT FOR SMALL TEAMS AND GROWING BUSINESSES

Here are a few of the things I can do for you:

  • Brand Strategy and Development

  • Brand Audits

  • Content Strategy and Planning

  • Content Coaching and Development

  • Written Content Creation

  • Editing and Content Management

  • Repurposing Audits

  • Website Copywriting

  • Website Copy Audits

  • Content Project Management

  • Freelancer Followup

  • Execution Coach and Accountability Partner

“Dana’s the best there is. A gifted interviewer, strategist, writer, and storyteller. She’s my go-to content professional.”

— Angela Johansson, NIU Foundation