Portfolio

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Websites

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Website copy for a life and mindset coach. The challenge was explaining benefits to an audience that might not recognize its need for coaching services.
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Website copy for an industrial floor manufacturer. Challenge was raising awareness of an alternative to more common and less expensive floor coverings, and convincing readers of the value of a higher-end product.
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Website copy for a corporate consultant. We reworked her copy to show potential clients how she could help them, not just what she does.

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Unpublished website for a company offering financial services to businesses.

Ads

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Spec newspaper ad targeting affluent young parents seeking affordable, eco-friendly homes in an idyllic neighborhood.
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Google text ads targeting auto shop owners frustrated by failing floors to offer a more durable alternative.

Emails

Right click and View Image to view full size.The two images above are a single email sent to university donors when the university foundation decided to postpone its Day of Giving early in the COVID-19 pandemic. The call to action was for donors to support an emergency fund instead.
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Post-trade show email to warm leads offering to continue the conversation.

Annual Reports

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Annual report issued to nonprofit organization’s donors.

Case Studies

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A case study demonstrates the superiority of a product by showing its successful implementation. This case study is on the company website; repurposed versions were also picked up by industry media outlets.