life coach home page
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Website copy for a life and mindset coach. The challenge was explaining benefits to an audience that might not recognize its need for coaching services.
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Website copy for an industrial floor manufacturer. Challenge was raising awareness of an alternative to more common and less expensive floor coverings, and convincing readers of the value of a higher-end product.
website sample
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Website copy for a corporate consultant. We reworked her copy to show potential clients how she could help them, not just what she does.

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Unpublished website for a company offering financial services to businesses.


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Spec newspaper ad targeting affluent young parents seeking affordable, eco-friendly homes in an idyllic neighborhood.
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Google text ads targeting auto shop owners frustrated by failing floors to offer a more durable alternative.


  • Huskies. Never. Quit. Those aren't just words, they're an affirmation. A rallying cry. A statement to the world that whether side by side or in self isolation, we are tough, we are determined, and above all, we are together.
  • In light of COVID-19 and the impact it is having throughout Huskie Nation, we have decided to postpone our 2020 Day of Giving. Instead, we encourage you to support our Student Emergency Fund, Huskies Helping Huskies. This fund will provide immediate help to NIU students facing temporary hardship related to COVID-19. It will help parents suddenly in need of childcare. It will help laid-off workers buy groceries or pay rent. And it will help students trying to finish the semester online to pay for the technology they need. Help your pack thrive and remind students in a rough place that Huskies Never Quit.
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Post-trade show email to warm leads offering to continue the conversation.

Annual Reports

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Annual report issued to nonprofit organization’s donors.

Case Studies

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A case study demonstrates the superiority of a product by showing its successful implementation. This case study is on the company website; repurposed versions were also picked up by industry media outlets.