Argelith Ceramic Tiles
Argelith Ceramic Tiles is the US arm of a German company. Its previous website was a simple translation of the German version. It was not optimized for search and did not connect culturally with an American audience. After we revised the sitemap and rewrote the copy, the site began appearing on Page 1 of Google for multiple relevant search terms. Six months after the new site went live, visits had increased by 400% and the sales department noted a significant lift in inbound inquiries from the site.
Corporate Minutes, Inc.
Corporate Minutes’ website was not effectively explaining the benefit of its services to small businesses. The copy’s dry, formal tone didn’t reflect the company’s crisp, efficient personality. In the first 90 days after the new copy went live, site visits and time on page nearly doubled, and visits to the Contact page rose by 10%.
Articles, Advertorials, and Blogs
The Top US Brewers Prefer Tile Floors
This news release tied the product of my client, Argelith, to industry rankings in its target market, commercial breweries. We focused on congratulating customers who made the rankings while positioning Argelith as a product of choice for top performers. This news release was picked up by numerous trade publications in both Argelith’s own industry (flooring and construction) and in the target market (breweries).
Proven Winners regularly contributes articles to niche magazine Agritourism Life. Our goal with these advertorials is to provide readers value through an engaging article that positions the Proven Winners brand as knowledgeable experts on the challenges of the home gardener.
Affiliated Construction Services
ACS is embarking on a new content strategy that includes regular blogging. The blog posts are designed to engage the target audience by relating to their challenges, and to position ACS as a knowledgeable thought leader with an eye to the future.
EXCN had a major win in coaching the executive team of a health network through the tumultuous early days of the COVID-19 pandemic. Documenting the outstanding results the executive coach achieved under such trying circumstances demonstrates the capabilities of EXCN far better than any ad or commercial could do.
Argelith Ceramic Tiles
At the time of this case study, Argelith was entering the new market of commercial cannabis dispensaries. The company happened to have the nation’s largest dispensary as a customer. We built a case study to show how Argelith’s product solved the challenges of this large business, inferring it could easily handle the challenges of a smaller facility. This case study was picked up as an article by several cannabis trade magazines.
This first in a series of white papers introduces Upright Analytics’ target audience – executives at small or startup companies – to why they should learn about one of the topics in which Upright is a known expert. The paper had to be engaging and demonstrate Upright’s expertise while still speaking to the knowledge level of the target customer.
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