Website Copy
Argelith Ceramic Tiles
Argelith Ceramic Tiles is the US arm of a German company. Its previous website was a simple translation of the German version. It was not optimized for search and did not connect culturally with an American audience. After we revised the sitemap and rewrote the copy, the site began appearing on Page 1 of Google for multiple relevant search terms. Six months after the new site went live, visits had increased by 400% and the sales department noted a significant lift in inbound inquiries from the site.
Corporate Minutes, Inc.
Corporate Minutes’ website was not effectively explaining the benefit of its services to small businesses. The copy’s dry, formal tone didn’t reflect the company’s crisp, efficient personality. In the first 90 days after the new copy went live, site visits and time on page nearly doubled, and visits to the Contact page rose by 10%.
Collins Dental Group
Collins Dental’s previous website was matter-of-fact and clinical. But voice-of-customer research revealed the practice is extraordinary – it has created an atmosphere so pleasant people actually looked forward to going to the dentist. We rewrote the site to highlight what sets Collins Dental apart, with a focus on using patients’ own words.
Kishwaukee Water Reclamation District
The Kishwaukee Water Reclamation District’s old site was a jumbled mess of more than 75 unsearchable pages with no real taxonomy. We rewrote the site map to trim more than half the pages without losing any key information. We rewrote the remaining pages to focus on what visitors really want to know conveyed in language they can understand.
Articles, Advertorials, and Blogs
Zembr
Zembr is an Australian company that helps small businesses with administrative tasks like reception, bookkeeping, and marketing. It’s fun to write in their bright, cheeky brand voice while sharing actually valuable information their clients can use.
Agritourism Life
Proven Winners regularly contributes articles to niche magazine Agritourism Life. Our goal with these advertorials is to provide readers value through an engaging article that positions the Proven Winners brand as knowledgeable experts on the challenges of the home gardener.
Affiliated Construction Services
ACS is embarking on a new content strategy that includes regular blogging. The blog posts are designed to engage the target audience by relating to their challenges, and to position ACS as a knowledgeable thought leader with an eye to the future.
Case Studies
EXCN, Inc.
EXCN had a major win in coaching the executive team of a health network through the tumultuous early days of the COVID-19 pandemic. Documenting the outstanding results the executive coach achieved under such trying circumstances demonstrates the capabilities of EXCN far better than any ad or commercial could do.
Argelith Ceramic Tiles
At the time of this case study, Argelith was entering the new market of commercial cannabis dispensaries. The company happened to have the nation’s largest dispensary as a customer. We built a case study to show how Argelith’s product solved the challenges of this large business, inferring it could easily handle the challenges of a smaller facility. This case study was picked up as an article by several cannabis trade magazines.
Affiliated Construction Services
The breadth of ACS’s service offerings can make its marketing plan complex. Case studies are a key tactic the company uses to explain exactly what kind of value is provided by their highly technical services.
White Papers and Reports
Coinflip Marketing
This Complete Guide introduces one of Coinflip’s target audiences – financial advisors – to a new way of marketing. We highlighted the dangers of sticking to the status quo and the benefits of trying a new technique. Then we finished with a practical section on how to apply.
Upright Analytics
This first in a series of white papers introduces Upright Analytics’ target audience – executives at small or startup companies – to why they should learn about one of the topics in which Upright is a known expert. The paper had to be engaging and demonstrate Upright’s expertise while still speaking to the knowledge level of the target customer.
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