Convert leads from ‘just looking’ to ‘just purchased’

Does your audience say ‘Buy Now?’ Or just ‘Bye?’

copywriter dana herra


Copywriting isn’t magic. It just feels that way.

It’s actually a careful blend of art plus science. (And, OK, maybe a little magic.)

The scientific way to get repeatable results? Have a repeatable process.

Research. The thing you want to say might not be what customers need to hear. We explore who your customers are, what they want most, and how to position you as the solution they need.

Create. Customer desires + Your unique offer + Creative use of persuasion = Knockout copy.

Analyze. In science, we hypothesize, experiment, and record the results. Before we begin, we’ll decide how to track performance.

Content Services

  • Search Engine Optimized (SEO) website copy
  • SEO blog posts
  • Articles
  • Advertorials
  • Case studies
  • White papers
  • Ebooks


dana herra client

“Dana makes us all look – and sound – great. My clients love her and her work exceeds our expectations time after time.”


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Professional Certifications

Inbound Marketing
website copywriting certification
Content Marketing
email copywriting certification
Email Marketing
social media copywriting certification
Social Media Marketing