Posts in Category: marketing content

I’ve got 99 problems, but coming up with content ideas ain’t one. Jealous? Don’t be. Read on and I’ll give you 3 ways you can turn on a waterfall of ideas that help you, your in-house creators, or your outsourced content team build on your pillar topics. Pillar what now? OK, let’s start there. If

If a blog posts to the Internet and no one reads it, does it make an impact? This is a lot easier to answer than the whole “tree in the forest” thing. The answer is no, no it does not. Content marketing has two equally important and inextricable requirements: good, high-value content and targeted distribution.

Everyone wants to be a thought leader these days. Every business owner, CEO, SME – it’s the height of content fashion. The more popular it is to pursue thought leadership, somehow, the harder it is to define it. There’s a lot of educational content with a CEO’s name on it that calls itself thought leadership.

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That was how Anton Chekhov advised writers to “show, don’t tell.” It’s a beautiful line. Powerful. Does exactly what it says. But then – that’s Chekhov. It’s a pretty high bar. To a lot of nonwriters, “show, don’t tell”

Marketing is hard when you hate making content. It can also be hard when you love making content. Whether it’s a joy or a chore, if your content isn’t attracting the right attention, it’s not doing its job. There’s a formula to figure out if a piece will be worth the effort.

Want to master content marketing? Start with these 5 foundational principles many creators ignore.

Everyone tells you the key to marketing is to make “valuable content.” But how do you know if your content is valuable?

Don’t think of content like making a speech. Think of it as a conversation at scale.

The most intimidating thing about starting content marketing is coming up with content ideas. You sit down at the time you’ve set aside to write your blog or social media post. You take a sip of your beverage, square your shoulders, and put your fingers on the keyboard. Consistency, you tell yourself, is key. The