A few weeks ago, my son happened to be running errands with me when I had to stop by my financial advisor’s office.

As I signed documents and they chatted, my son mentioned he’d just graduated from high school. My advisor’s eyes lit up. He saw a chance to tell a fresh, young audience about one of his favorite topics: compound interest.

“Say you save $100 a month for the next four years,” Joe explained.

I think I saw E’s eyebrow raise, just a flicker. Telling an 18-year-old staring down college costs to imagine saving $100 a month is a bit like telling a mermaid to imagine running the 100-meter hurdles.

Joe was undeterred. The example is a good one and he knows it.

“At the end of four years, you’d have $4,800,” he explained. “Now, imagine you invest $100 a month in an account making 5% compound interest. At the end of four years, you have $5,300 — about 10% more than saving alone.”

“The more you invest,” he concluded, leaning back in his chair, “the more you earn.”

The idea behind compound interest is that you earn not just on your initial investment, but also on interest that investment gained. It’s interest on interest.

If you get that, you understand why consistency in content marketing is so important.

Because financial interest isn’t the only interest that compounds. Your audience’s interest does, as well.

Each time you put the right message, in the right format, in front of the right people, you’re adding to your investment.

If you’ve got one of those elements wrong, it’s like investing in a low-interest account instead of a high-interest one. You’ll still get ahead, but not as much or as fast as you’d like.

If you miss a chance to invest - you skip a few emails, you toss out some non-strategic social media posts just to feed the machine - your compounding interest will slip. You’ll lose your audience’s attention and have to start building interest all over again.

A lot of marketers get this, but they don’t have a strategy in place to keep their compound interest accruing.

They either don’t have clarity on their message/channel/audience levers, or they don’t have time in their busy schedules to make and share needle-moving content, or both.

That’s where Content Camp comes in. I turned the concepts behind my high-ticket content strategy framework into 5 simple lessons, taught in hands-on daily workshops across 5 days on Zoom.

The framework gives you a clear, custom map of who to talk to, where to find them, and what to say to turn them into customers and fans. And it scales to fit your schedule, so you can slot consistency right into your regular work week.

Not sure if it's for you? Get in touch with me and let me know what’s holding you back. If Camp really is a good fit for you, I’ll do whatever I can to get you in. 🍊