Content Marketing, Simplified: The Brand Story Podcast
In this wide-ranging interview, Dana Herra and Steve Gilman of The Gravity Group talk all things content – misperceptions, pitfalls, and why brand voice matters more than you think.
continue readingHow to Position Your Brand (Even if You’re a Tiny Fish in a Big Pond)
The first client I ever helped through their brand positioning had all the elements of a brand. They had a visual identity, a tagline, a values statement – the whole shebang. But they still struggled to stand out from their competitors. Some of the client’s messaging talked about their years of experience, some talked about
continue readingIs ‘Start With Why’ a Good Marketing Strategy? (Was It Ever?)
It’s been more than a decade since Simon Sinek inspired us all to “start with why.” Today, those three words are the cornerstone of many a marketing mantra. The question is – should they be? “Start with why” is a great tagline. It’s short, catchy, and broad enough to apply to far more scenarios than
continue readingBrand Voice Swap Archive
Brand voice is a science. It can be broken into its components, analyzed, and replicated. Don’t believe me? Check it out.
continue readingThe Small Team’s Guide to Making an Actually Useful Content Plan
This is a long one; estimated read time is around 13 minutes. If you’d like to save it to read later, you can download it as a PDF. Content strategy might be the most widely misunderstood concept in marketing. In a lot of small businesses, it looks something like this: Post 1 blog per month
continue readingAre You Distributing Content the Right Way or the Boring Way?
Content distribution is not the same as link distribution. To bring the audience to your amazing content, share the value of that content in small slices that leave them wanting more. Imagine hosting a party. The centerpiece of the celebration: a cake. Not just any cake – an amazing cake. You poured your time, effort,
continue readingKnow Your Goals: Making Sense of Social Media Podcast
In this social media-focused podcast episode, Dana Herra and host Lorri Klassen talk about how keeping goals front and center is key to successful content marketing.
continue reading3 (OK, 4) Ways to Never Struggle for Content Ideas Again
I’ve got 99 problems, but coming up with content ideas ain’t one. Jealous? Don’t be. Read on and I’ll give you 3 ways you can turn on a waterfall of ideas that help you, your in-house creators, or your outsourced content team build on your pillar topics. Pillar what now? OK, let’s start there. If
continue readingContent Distribution: How to Get the Right Eyes on Your Best Content
If a blog posts to the Internet and no one reads it, does it make an impact? This is a lot easier to answer than the whole “tree in the forest” thing. The answer is no, no it does not. Content marketing has two equally important and inextricable requirements: good, high-value content and targeted distribution.
continue readingIs Your Thought Leadership Content Really Thought Leadership?
Everyone wants to be a thought leader these days. Every business owner, CEO, SME – it’s the height of content fashion. The more popular it is to pursue thought leadership, somehow, the harder it is to define it. There’s a lot of educational content with a CEO’s name on it that calls itself thought leadership.
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